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Why do people do the things they do? Do you play to win or not to lose? Do you want to get things done or do you want to get things right…or both? In this talk, Dr. Allison Bajger (Ph.D. in Psychology, ’12, ’13 ’14 GSAS) discusses the different ways people motivate themselves and others, and explains why some strategies are more (or less) effective in certain situations. She describes the behavioral implications of different motivational mindsets at work, home, and playing field.
In this talk, you’ll learn:
1) How to identify your predominate motivations
2) How motivations interact to predict performance, emotional reactions, creativity, and decision-making
3) What the behavioral tradeoffs are of each motivation
4) How you can change your motivational system for success
Wine and cheese will be served.
Allison Turza Bajger, M.A., M.Phil., Ph.D. is a Behavioral Social Scientist and CEO and Founder of the Washington DC-based consulting firm, Millennial Motivation Advisors, LLC. She specializes in optimizing B2B and B2C strategic communications and user experience for Fortune 500 companies, small startups, non-profits and government agencies. She evaluates products, services, spaces and brands and makes recommendations for change based on behavioral motivation science to improve engagement, usability and performance. She designs sticky experiences with curated, science-backed content of all kinds, including written, verbal and visual.
In addition to her consulting work, she was an Adjunct Professor at Manhattan College School of Business in the Marketing Department, where she taught the MBA course, “Consumer Behavior and Analytics.” She was also a visiting instructor at Columbia College, where she taught the undergraduate course, “Social Psychology.”
Allison received her B.A. in Psychology with honors (Summa Cum Laude, Phi Beta Kappa) from Columbia College and holds an M.A., M.Phil., and Ph.D. in Psychology from Columbia University’s Graduate School of Arts and Sciences (GSAS). She has been a Board Member on the Columbia Alumni Association (CAA) since 2011 and recently joined the GSAS Alumni Board this past fall.